IMPLEMENTASI PROJEK BUSINESS DAY DALAM MELATIH KEMAMPUAN KOMUNIKASI SISWA DI MADRASAH IBTIDAIYAH

Nawla Putri Ratnawati Sastro Sagiyo, Devi Wahyu Ertanti, Zuhkhriyan Zakaria

Abstract


Communication skills are an essential competence that elementary madrasah students need to practise through concrete learning experiences that allow direct interaction. This study examines the implementation of the Business Day project at MI Miftahul Ulum Karangploso, Malang Regency, focusing on the planning of the project, the implementation process, and the forms of communication skills practised by students. A qualitative approach with a case study design was applied. Data were collected through non-participant observation, semi-structured interviews, and documentation, involving the head of the madrasah, the vice principal for curriculum, an accompanying teacher, and students acting as sellers and buyers. Data were analysed using the interactive model of Miles and Huberman, while validity was established through source and technique triangulation. The results show that the project was planned systematically through a decree of the head of the madrasah, an activity schedule, an organising structure, task distribution, and integration with Indonesian, English, Pancasila, and Mathematics. The implementation took place weekly and positioned students as the main actors of buying and selling. The communication observed comprised verbal, nonverbal, responsive, and interpersonal forms. These findings are better understood as authentic opportunities for communication practice rather than as measured improvement.

 

Keywords: Business Day project; communication skills; buying and selling activities; madrasah ibtidaiyah.


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